The Marketing Pulse Podcast

Episode 21: Managing Campaigns with Kasongo Nyakaula

Mon, 30 Jun 2025 02:26:00 GMT

In this episode titled "Managing Campaigns", we sit down with Kasongo Nyakaula, a communications and digital marketing professional, to unpack what it takes to plan and execute campaigns that drive real results.

🎧 Available on:

▶️ YouTube

🎧 Spotify

🎧 AfriPods

🍏 Apple Podcasts

🔍 In this conversation, we cover:

• Understanding the difference between a campaign and regular content

• Building a content strategy that works in the African context

• Choosing the right platforms and messages for your audience

• Real-life campaign lessons — the wins and the misses

• How to measure success and improve future efforts

✅ Whether you're in marketing, communications, media, or social impact — this episode is packed with practical insights you can use.

📌 Don't forget to:

👍 Like

💬 Comment

🔔 Subscribe

…and share with someone who needs to hear this.

Episode 20: Marketing for NGOs

Mon, 16 Jun 2025 03:55:00 GMT

What does it mean to market when your product isn't profit, but purpose?

In this episode of the Marketing Pulse Podcast, we sit down with Faith Kaoma Kabeleka, a dynamic CEO and advocate for youth, health, and gender equity. With her deep experience leading one of Zambia's most influential nonprofit organizations, she unpacks what marketing looks like in the nonprofit world — and why it's more relevant than ever.

🔍 Inside this episode:

The one word Faith would use to describe today's marketing landscape

Top 3 trends NGOs (and businesses!) can't afford to ignore

Real-life examples of campaigns that got it right

Key challenges facing nonprofit marketers

How storytelling and community trust remain central

Lessons from Faith's own marketing journey

If you're trying to communicate purpose, build communities, and drive meaningful change — this conversation will equip and inspire you.

🎧 Available on: YouTube, Spotify, Afripods and Apple Podcasts

👉 Don't forget to subscribe and drop a comment with your favorite insight!

Episode 19: Content Marketing: Creating Value before the Sale

Mon, 02 Jun 2025 12:56:00 GMT

In this episode of the Marketing Pulse Podcast, we dive into one of the most powerful tools in the modern marketer's toolkit: Content Marketing.

What exactly is content marketing? Why does it matter in today's digital world? How do you create content that actually connects with your audience and converts?

Whether you're a small business owner, a marketing student, or a seasoned brand strategist, this conversation will help you understand how to:

• Build trust through valuable content

• Align your content with your customer's journey

• Choose the right formats for your audience

• Avoid the common content mistakes

• Market smarter, not harder

We break it all down, from strategy to storytelling with relatable examples and practical insights for anyone trying to stand out in a noisy digital world.

Available on:

✅ Spotify, AfriPods, Apple Podcasts, YouTube

Don't forget to like, share, comment, and subscribe for more episodes that bring marketing home.

Hit the notification bell so you never miss an update!

Chapter 2 Episode 18: Marketing The Unseen with Kuda Ngoma

Mon, 12 May 2025 17:08:00 GMT

How do you market something people can't touch, feel, or instantly benefit from—like insurance?

In this episode of The Marketing Pulse Podcast, we speak with Kuda Ngoma, Deputy Director of Marketing at ZISC General Insurance, whose 24-year career spans telecoms, banking, manufacturing, and now insurance.

We unpack:

• The psychology behind marketing unsought products

• Creative ways to build trust in skeptical markets

• Why storytelling and education are critical tools

• Lessons from real campaigns that worked (and some that didn't)

If you're in the business of selling the invisible—this episode is for you.

Listen now on:

Spotify | Apple Podcasts | YouTube

Don't forget to subscribe and share!

Chapter 2 Episode 17: The Art of Service Recovery

Tue, 29 Apr 2025 11:03:00 GMT

In this powerful episode of The Marketing Pulse Podcast, we dive deep into the art of service recovery — how brands can turn a customer's negative experience into a lasting positive impression.

We explore:

• Why service recovery is critical for brand loyalty

• Practical steps to handle complaints professionally

• Real-life examples of brands that recovered brilliantly (and those that didn't)

• How marketing and customer service teams can work together to rebuild trust

Mistakes happen — but how you respond makes all the difference.

Tune in, learn, and sharpen your customer service skills!

Available on:

Spotify | Apple Podcasts | YouTube

Subscribe for more marketing insights every Two weeks!

Chapter 2 Episode 16: Customer Experience with Brian J. Silungwe

Mon, 14 Apr 2025 07:48:00 GMT

In this episode of The Marketing Pulse Podcast, we sit down with Brian J. Silungwe, a respected marketing and communications professional with over 17 years of experience. Currently serving as the Council Secretary of the Zambia Institute of Marketing and Executive Head – Marketing & Innovation at African Grey Insurance, Brian shares powerful insights on:

The true meaning of customer experience

How brands can deliver value beyond the product

The role of empathy, innovation, and consistency in service

Real-life examples from his career in marketing, PR, and insurance

If you're passionate about marketing, brand loyalty, and delivering unforgettable service—this one is for you.

Listen now and subscribe!

New episodes every fortnight.

Available on:

Spotify | Apple Podcasts | YouTube | AfriPods

Chapter 2 Episode 15: State of Marketing in Zambia with Musa Milapo

Sun, 30 Mar 2025 22:02:00 GMT

Is Marketing in Zambia keeping up with 2025?

The game is changing FAST! AI, digital trends, and shifting consumer behavior—where does Zambia stand? Are businesses adapting or falling behind?

On the Marketing Pulse Podcast, we sit down with Musa Milapo, a marketing enthusiast, to uncover:

The biggest marketing trends shaping 2025
What's working (and what's NOT) in Zambia's marketing landscape
The future of digital, brand storytelling, and customer engagement

#MarketingPulsePodcast #MarketingZambia #Trends2025

Episode 14: Season Wrap up

Mon, 15 Jul 2024 09:19:00 GMT

Season Finale! Wrapping Up Season 1 of Marketing Pulse Podcast 🎉

Welcome to the final episode of Season 1 of the Marketing Pulse Podcast! It's been an incredible journey, and we couldn't have done it without you, our amazing listeners.

In this episode, we take a look back at some of the most insightful and impactful moments from the season. From groundbreaking marketing strategies to expert interviews and actionable tips, we've covered it all. Join us as we highlight key takeaways, discuss the evolution of marketing trends, and share our plans for an even more exciting Season 2.

🔔 Don't forget to like, comment, and subscribe for updates on our upcoming season!

Thank you for your support throughout Season 1. Stay tuned for more exciting content in Season 2!

#MarketingPulsePodcast #MarketingStrategies #SeasonFinale #MarketingTrends #PodcastRecap

Episode 13: Unveiling Tourism Marketing with Chavunga Lungu

Mon, 01 Jul 2024 06:03:00 GMT

Welcome to our latest podcast episode! We're thrilled to have Chavunga Lungu, the Director of Marketing at the Zambia Tourism Agency, join us for an enlightening discussion on tourism marketing.

In this episode, Chavunga shares his expertise on:

• Core principles of effective tourism marketing

• Successful campaigns and what sets them apart

• The role of digital marketing and social media

• Importance of high-profile partnerships and collaborations

• Future trends in the tourism industry

We also compare Zambia's marketing strategies with notable campaigns like Rwanda's "Visit Rwanda" partnership with Arsenal and South Africa's collaboration with Trevor Noah.

If you're a marketing professional, tourism enthusiast, or curious about the industry, this episode is packed with valuable insights you won't want to miss!

Episode 12: Unveiling Effective Marketing with Nandus Du Plessis

Mon, 17 Jun 2024 04:49:00 GMT

Welcome to a special episode of The Marketing Pulse Podcast! This week, we are thrilled to have Nandus du Plessis, consultant and strategic advisor at Crazy Ginger, sharing his expertise on effective marketing communication. With years of experience as a global marketing manager, Nandus delves into the nuances of crafting compelling messages, the importance of digital strategies, and how to tackle common communication challenges in today's dynamic market.

Join us as Nandus discusses:

Key elements of effective communication in marketing
Strategies for tailoring messages to different audiences
Balancing creativity with strategic thinking
Overcoming challenges in communication campaigns
The role of digital tools and channels in modern marketing

Whether you're an experienced marketer or just starting out, this episode is packed with actionable insights to help you elevate your marketing efforts. Don't miss out on this opportunity to learn from one of the best in the industry!

Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com.

Thank you.

Episode 11: Unveiling Agric Marketing with Mary Gumbi

Mon, 03 Jun 2024 04:49:00 GMT

In-Depth Interview with Mary L Gumbi, Brand and Marketing Manager at Amiran Zambia 🎙️

Tune in for an insightful episode where we sit down with Mary L Gumbi to discuss B2B marketing in Zambia's agriculture industry. In this episode, we cover:

🔹 Understanding B2B Marketing in Agriculture: Explore the unique aspects of marketing within Zambia's agriculture sector.

🔹 Role of Marketing in Agriculture: Learn how effective marketing strategies can drive growth and sustainability, and understand the crucial role of branding.

🔹 Challenges and Opportunities: Identify common challenges faced by marketers and discover opportunities for growth in Zambia's agriculture industry.

🔹 Digital Transformation in Agriculture Marketing: See how digital technology is revolutionizing marketing strategies in agriculture, with key tools and strategies for B2B marketers.

🔹 Sustainable Marketing Practices: Find out how marketers can promote sustainability within the agriculture sector.

🔹 Collaboration and Partnerships: Understand the importance of partnerships and collaborations, with examples of successful initiatives.

🔹 Future Trends: Get a glimpse of the future trends in B2B marketing for the agriculture industry, particularly in Zambia.

Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com.

Episode 10: Unveiling ZIM with Mwewa Besa

Mon, 20 May 2024 06:17:00 GMT

Join us for an in-depth conversation with Mwewa Besa as he reflects on his term as President of ZIM, shares his vision for the institute, and discusses its significant milestones and future direction. This episode covers:

🔹 Leadership and Vision: Mwewa Besa's vision for ZIM and steps to enhance marketing excellence.

🔹 Institute's Achievements: Key accomplishments and ZIM's contributions to the advancement of marketing in Zambia.

🔹 Global Standards: Comparison with other marketing institutes in Africa and initiatives to align with global standards.

🔹 Collaborations and Partnerships: Notable global partnerships and their impact on professional development.

🔹 Challenges and Solutions: Strategies to address challenges and adapt to the evolving digital landscape.

🔹 Professional Development: Support for young marketers and ongoing professional development initiatives.

🔹 Industry Impact: Contributions of ZIM members to marketing and support for national SDGs.

🔹 Membership Engagement: Efforts to foster community and collaboration among marketing professionals.

🔹 Future Outlook: The future direction of ZIM and plans to meet the changing needs of the marketing industry.

Don't miss this insightful discussion on the future of marketing in Zambia and beyond. Watch now and be inspired by the achievements and vision of the Zambia Institute of Marketing.

Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com.

Episode 09: Unveiling Storytelling with Ndela Sichizya

Mon, 06 May 2024 04:23:00 GMT

Thrilled to share that our latest podcast episode is now live! In this episode, We had the pleasure of interviewing Ndela Sichizya, a seasoned marketer with a wealth of experience in leveraging the power of storytelling in marketing campaigns. We delved deep into the importance of storytelling and its impact on consumer behaviour, brand resonance, and long-term customer relationships.

Here are some key questions we explored:

1. What elements make a compelling brand story?

2. How do you ensure authenticity in storytelling?

3. Which platforms are most effective for storytelling in marketing?

4. What are common pitfalls to avoid when using storytelling in marketing?

And much more!

Whether you're a seasoned marketer or just starting out, you won't want to miss this insightful conversation. Tune in now to gain valuable insights and actionable tips to elevate your marketing strategy through the art of storytelling.

Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com.

Episode 08: Unveiling Data Driven Marketing

Mon, 22 Apr 2024 04:14:00 GMT

Join us for an in-depth exploration of the transformative power of data-driven marketing in our latest episode: "Unveiling Data Driven Marketing."

In this episode, we delve into:

• Understanding the role of data analytics in modern marketing strategies

• Leveraging customer data for personalized marketing and improved engagement

• Exploring the tools and technologies driving data-driven marketing initiatives

• Overcoming challenges and risks associated with data privacy and compliance

• Speculating on the future of data-driven marketing and emerging trends

Don't miss out on actionable insights and expert perspectives to supercharge your marketing efforts in today's digital landscape!

Tune in now and stay ahead of the curve! Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com.

Episode 07: Unveiling Personal Branding with Moono Chungu

Mon, 08 Apr 2024 03:54:00 GMT

Join us as we dive deep into the world of Personal Branding with Moono Chungu. In this insightful episode, we explore the strategies, tips, and real-life examples to help you craft a compelling personal brand that sets you apart in today's competitive landscape.

From understanding the essence of personal branding to leveraging online presence, networking, and content creation, we've got you covered. Whether you're an aspiring entrepreneur, a seasoned professional, or simply someone looking to make their mark, this episode is packed with actionable insights to propel your personal brand forward.

🔍 Key Takeaways:

- Uncover your unique identity and values.

- Harness the power of social media and online platforms.

- Elevate your expertise through content creation.

- Cultivate meaningful relationships and expand your network.

- Stay adaptable and monitor your brand's performance.

Your personal brand is your ticket to standing out and making an impact. Don't miss out on this empowering episode!

Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com.

Episode 06: Unveiling Social Media Marketing

Mon, 25 Mar 2024 03:21:00 GMT

In this episode, we delve deep into the world of social media marketing, covering everything from building a strong strategy to leveraging analytics for success. Whether you're a seasoned marketer or just starting out, this episode has something for everyone!

Key topics include:

• Building a Strong Foundation

• Crafting Compelling Content

• Engagement Strategies

• Paid Advertising

• Influencer Marketing

• Analytics and Metrics

• Emerging Trends

Don't miss out on valuable insights and strategies to elevate your social media game! Tune in now and let us know your thoughts in the comments.

Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com.

Episode 05: Unveiling Guerrilla Marketing

Mon, 11 Mar 2024 03:15:00 GMT

In this episode, we delved deep into the world of unconventional marketing tactics that defy the norm and leave a lasting impact. From street art to flash mobs, we explored the creative strategies that captivate audiences and spark conversations.

We uncovered the essence of guerrilla marketing, discussing its origins and the guerrilla mindset that drives it forward. We dissected creative tactics and strategies employed by brands, showcasing iconic campaigns that shook up the marketing landscape.

Sharing success stories and case studies, we highlighted the power of thinking outside the box and pushing boundaries. We also addressed the risks and challenges associated with guerrilla marketing, emphasizing the importance of creativity tempered with responsibility.

For small businesses, we offered practical DIY guerrilla marketing tips, demonstrating how innovation and resourcefulness can amplify brand visibility without breaking the bank.

Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com.

Episode 04: Unveiling Customer Marketing with Tanya Fooks

Mon, 26 Feb 2024 03:13:00 GMT

🎙️ Tune in for a riveting episode of The Marketing Pulse Podcast, where we're joined by Tanya Fooks. With a rich background in various marketing domains, Tanya delves into her evolution within the marketing sphere, culminating in her passion and specialization in customer marketing within the SaaS sector.

- *Journey to Customer Marketing*: Trace Tanya's explorative path through the marketing world, leading to her deep-seated commitment to customer marketing, where she has made her most significant impact.

- *Comparative Insight*: Tanya provides a candid look into the marketing landscape of Zambia versus the UK, expressing her concerns over Zambia's lagging marketing practices and the critical need for advancement.

- *Beyond Vanity Metrics*: With a focus on tangible outcomes, Tanya advocates for a shift in perception within Zambian marketing circles—emphasizing the importance of moving away from "brand marketing" to marketing that delivers real business and financial results on the bottom line.

This episode offers a unique perspective on the transformative potential of customer marketing and the urgent call for markets like Zambia to adopt more results-driven marketing strategies. Join us for an enlightening conversation with Tanya Fooks and discover the impact of strategic customer marketing. #CustomerMarketing #MarketingInsights #TheMarketingPulsePodcast 🎧

Episode 03: Unveiling branding and its relevance

Mon, 12 Feb 2024 03:39:00 GMT

Step into the world of branding with us on the latest episode of The Marketing Pulse Podcast! We're thrilled to introduce our newest member, Tukiya Tambatamba, who joins hosts Mukwemba Mangangu and Grace Gondwe for an insightful discussion on the profound impact of branding.

In this episode, we delve deep into the essence of branding and its undeniable influence on businesses and consumers alike. From defining what constitutes a strong brand to exploring real-world examples that resonate with everyone, we leave no stone unturned in uncovering the secrets behind building an enduring brand identity.

Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com. Gear up for an exhilarating marketing adventure – don't miss out!"

Episode 02: Unveiling Fundamentals & Setting the Stage!

Thu, 01 Feb 2024 02:55:19 GMT

🎙️ Dive into the essence of marketing with our latest episode! We share personal journeys, exploring how upbringing shaped our marketing paths. This sets the stage for future conversations on the fundamentals, including the 4 P's of marketing. Join us for expert insights and stay tuned for captivating discussions in upcoming episodes.

Subscribe now on YouTube, Afripods, Spotify, Apple Podcasts and Vibecast. Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at wearethemarketingpulse@gmail.com. Gear up for an exhilarating marketing adventure – don't miss out!

Episode 01: Meet Your Marketing Guides: Unveiling Our Story.

Mon, 29 Jan 2024 02:54:21 GMT

🎉 Welcome to TMP Join us on an exciting adventure as we launch our brand new podcast dedicated to decoding the ever-evolving world of marketing. But before we dive into strategies and trends, let's get acquainted!

👋 Meet your hosts, Grace and Mukwemba, marketing mavens passionate about unraveling the mysteries of successful marketing. In this special introductory episode, we're opening up about our journeys, experiences, and what led us to share our expertise with you.

🌟 Discover the stories behind the faces guiding you through this marketing odyssey. From groundbreaking campaigns to navigating the digital landscape, we're here to share our triumphs, failures, and invaluable lessons learned along the way.

🔍 Get ready for candid conversations, laughter, and a behind-the-scenes peek into our world. We're thrilled to connect with you, our incredible audience, and build a community dedicated to mastering the art of marketing.

🚀 So, whether you're a marketer, entrepreneur, or just fascinated by the power of branding, this episode is your ticket to getting to know us better. Join us as we embark on this thrilling journey together, packed with insights, strategies, and a whole lot of fun!

🎧 Don't miss our inaugural episode where we spill the beans about our marketing escapades and share the vision for this podcast. Subscribe now and let's navigate the marketing universe together!